“I’m convinced that about half of what separates successful entrepreneurs from non-successful ones is pure perseverance.” -Steve Jobs In her landmark book, Mindset: The New Psychology of Success, World-renowned Stanford Psychologist Carol Dweck outlines the importance of mindset as an integral component of success. Dweck defines mindset as a “self-perception or “self-theory” that people hold about themselves.” Dweck contends that success is achieved with more than raw talent